Capsule Djama game: Bouè Belakeani wins the luxury car

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Extract from the article: The Capsule Djama game, launched by Société Nouvelle de Boisson (SNB) on 15 June, came to an end on 30 September 2023. The winners were rewarded for their loyalty to SNB. Belakeani Boue won the beautiful new BAIC by DIWA car up for grabs. The prize

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The Capsule Djama game, launched by Société Nouvelle de Boisson (SNB) on 15 June, came to an end on 30 September 2023.  The winners were rewarded for their loyalty to SNB. Belakeani Boue won the beautiful new BAIC by DIWA car up for grabs.  The prize-giving ceremony took place on Saturday 30 September in Hahotoé.

Under the watchful eye of Mr Timse Assinam Franck, sworn bailiff, the lucky winner Belakeani Boue received the super jackpot. The prize was awarded after a thorough check of the capsules. SNB Director Patrick Van Schie personally handed over the keys to the new BAIC by DIWA car, worth an estimated 12 million CFA francs. 

The handover took place in the presence of the local authorities, including the mayor of the Vo4 commune, Kodjo Ezian, and the canton chief, Kouzawou Adjoto, as well as the winner's friends, brothers and family, and above all his partners Diwa, Zener, Nasco and Spiro.

The lucky winner of this beautiful car is a regular consumer of Djama Pilsner products, which he enjoyed again on Sunday 16 September. He was delighted to discover the prize under the gum of the capsule. « I was passing through Hahotoé on Sunday 16 September. We parked near a bar because the children were hungry. But as there was only meat and I don't eat meat, I settled for drinking Djama. On my third bottle, I opened it and discovered this batch », says Bouè Belakeani.

« I'm very moved and also surprised because I didn't think this game was so serious.It's a magnificent car and I promise to use it wisely. Thank you Djama for keeping your word », he said after receiving the key to his car.The competition produced a large number of winners throughout the country.  More than 100,000 prizes were won as part of the campaign. All Djama products were included in the competition: Djama Pilsner, Djama Lager, Djama 228, Djama Stout Porter, Djama panaché.  These beers are made in the German tradition.

For the last quarter of 2023, many marketing activities are still planned with a view to maintaining this emotional link with consumers.

William O.